Lecture Customer relationship management: A database approach - James D. Hess

Lecture "Customer relationship management: A database approachh" presentation of content: Past customer value, spending pattern of a customer, lifetime value metrics, definition accounting for acquisition cost and retention probabilities, to calculate customer lifetime value.

Từ khóa: Customer relationship managemen, Past customer value, A database approachh, Calculate customer lifetime value, Spending pattern of a customer, Ifetime value metrics